Search engine optimization (basic SEO)
Search – trying to find the best result for your prospective.
Engine – there are so many search engine but the best example for the engine is google it is a most knowable search engine.
Optimization – the action of making the best or most effective use of a situation or resource.
It is a process to increase your website traffic or social media site traffic. Basically SEO helps you to rank your website/blogs/vlogs/ etc on search engine like google. Once you rank on Google’s first page by SEO so you will get lots of benefits by your traffic (will tell you the benefits later on another post).
there are two types of SEO which you should learn at the beginning of your digital marketing.
1 – On-Page SEO
2 – Off-Page SEO
On-page SEO – in this SEO you have to work on your website. Let us suppose you wrote a blog and now you want to rank this blog on google’s first page so there are several terms you should follow all that step by step (for all the steps click on a video link).
Off-page SEO – in this, you are working off the site but only for your benefit. Basically it is a referral technique. In this, you are approaching others ( will teach you the way of approaching other site owners). In general, it is a technique for the promotion of your websites/blog or any other thing on other websites or social media platforms.
Visibility and Rankings
SEO will increase your visibility, which suggests making it easier for prospects to search out you once they look for something you’ve got to supply. Visibility is directly associated with your ranking.
The higher you rank on an inquiry engine result page (SERP), the more likely prospects are to ascertain you and click on through to your site
Increased web traffic is one of the most goals of SEO, and you increase traffic once you increase visibility and rankings. If you would like more prospects to seek out your website through an inquiry engine, then you would like SEO practices which will assist you to rank among the highest five positions, and ideally favorite.
In the end, the last word reason SEO is important is that it can assist you to achieve many of your business goals. SEO can assist you to build better relationships together with your audience, improve the customer experience, drive more people to your site, and increase conversions, which suggests more sales, more loyal customers, and more growth for your business.